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Churnalism, an example

Churnalism, an example
Churnalism, an example An example of "churnalism," the practice of posting press releases as news stories. On the left is a peer-reviewed article in Nature, "Hydrogen-poor superluminous stellar explosions," by Robert Quimby et al., 2011. In the center is a press release about this study, posted on the Caltech Media Relations website; Quimby is a postdoc at Caltech. On the right is a screen cap of the press release posted, verbatim, on physorg.com.